The business of marijuana is one of the nation’s newest and fastest growing industries, and women are poised to take a strong leadership position within it. From doctors, lawyers, marketers to chemists, women appear to be a natural fit in this burgeoning market segment. In a recent article in Newsweek last August, Gennifer Murray, of CannLabs, a cannabis testing facility in Colorado commented ” Women are better suited for the cannabis industry because this is a compassion industry, for the most part, especially if you’re dealing with the medical side. The medical patients need time and consideration, and women are usually the better gender for that. The industry is flat-out geared for women.”
Enter Women Grow. Started in 2014 by Jane West and Jazmin Hupp, Women Grow is a professional for-profit networking entity committed to connecting, educating, inspiring and empowering women already in the industry, as well as newcomers who want to join this lucrative business. From their humble beginnings when West and Hupp started the first chapter in Denver, to their press coverage in national publications like Forbes, Fortune, and Economist, Women Grow is hosting their second leadership summit going on this week. The sold-out summit will feature keynote speaker, Grammy and Academy Award winner-singer, Melissa Etheridge, as well as a slate of compelling industry experts who will be leading talks and workshops over the three day period. One of those experts is our very own Corinne Malanca, co-founder of United Patients Group.
For the past five years, Corinne has been passionately involved in providing education, guidance, and compassion to professionals and lay people as they attempt to navigate the ever changing cannabis industry. The panel presentation at this year’s summit, “Medicating and Educating the Baby Boomer” comes at a time when there are over 100 million adults over age 50 in the U.S. Born between 1946 and 1964. Baby boomers are expected to live longer than any previous generation, and with that longevity come an array of health issues. The good news is “baby boomers tend to take charge of their health,” states Corinne. “They are inquisitive, and they do their due diligence before and after seeing their doctor” she continues.
As a baby boomer herself, Corinne is in the situation many baby boomers find themselves in where they are not only dealing with their own aches and pains, but they are often caring for their elderly parents AND possibly their young adult children as well. Referring to baby boomers as the ‘sandwich generation,’ Corinne goes on to explain that it’s hard to be dealing with one’s own health issues, looking at our retirement options, and caring for our parents and children. “United Patients Group is the leading educator with this demographic. We need to be humble. The science of medical cannabis is young; protocols are changing, and there are new modalities,” Corinne explains. She stresses the importance of education, not only for others but for us as well.
Joining Corinne will be Heather Manus, RN, who like Corinne is a formidable expert in this industry. Named recently as Activist of the Year at the Cannabis Business Awards in Colorado, Ms. Manus (affectionately known as “Nurse Heather”), specializes in all aspects of medical cannabis care. She is director of the American Cannabis Nurses Association, and also founded the Arizona Cannabis Nurses Association, which was responsible for the addition of PTSD as a debilitating condition under Arizona’s medical marijuana act. These positions require Nurse Heather to stay up to date with all aspects of cannabinoid medicine, including research, laws, standards, trends, patient care and services. Adding to her resume, Nurse Heather joined Cannabis Radio last September by hosting her show, Good News with Nurse Heather. “My passion comes from a deep desire to be the change I’d like to see in the world,” she explains. “My goal is to promote success and healing for all who are ready to receive. I am thrilled to be able to spread positivity about the cannabis industry.”
This collaboration for this panel between Corinne and Nurse Heather makes sense on many levels. Not only are they both women who strongly believe in providing love, compassion, and hope to every aspect of their work and the lives that they touch, but their combined professional experience is sure to provide their audience with credible information and relevant insight as they strive to combat outdated stereotypes and skepticism that still exists regarding cannabis as medicine.
As the conduit between conventional medicine and cannabis, United Patients Group prides itself in being one of the industry’s leading educators not only for the baby boomer, but for all demographics who are looking to medical cannabis as an alternative to traditional medicine. What started as a labor of love to help her terminally ill father, Corinne has since dedicated her life to helping others seeking knowledge and support in the medical cannabis movement.
It’s our mission
Speaking engagements (whether at local retirement homes or at events such as the Epilepsy Awareness and Education Expo last October) are just one of the ways that UPG fulfills its mission. Here are some others:
- Offering CME courses – online, accredited clinical cannabinoid curriculum for healthcare professionals
- Advocating reform at the government level (for example, historic medical cannabis policy briefing with New Zealand healthcare officials last July)
- Sponsoring clinical research programs via donations and grants through our non-profit arm
- Providing up-to-the-minute access to reliable, fully-vetted resources
- Providing relevant information to medical cannabis patients and those that care for them
- Consultancy for businesses and other organizations
- Marketing and advertising services for businesses
- Providing an online, “virtual hand” for patients in need
Like Women Grow, United Patients Group’s first conference was so successful that we’re gearing up for our second conference. Entitled Medical Cannabis: The Science. The Truth., UPG is excited to expand the conference to 2 full days of compelling presentations and interactive sessions by thought-leaders across the healthcare, research and therapeutic continuum of medical cannabis.
Confirmed speakers at our conference on May 21 and May 22nd, 2016 include:
- Dr. Dustin Sulak, D.O.
- Dr. Bonni Goldstein, M.D.
- Dr. Ethan Russo, M.D.
- Dr. Julie Holland, M.D., Psychopharmacologist, Psychiatrist and Author
- Eloise Theisen, MSN, RN, AGPCNP-BC
- Charlotte Igo, RN, BSN, MHA, CHPCA – Hospice
- Jeremy Holland – Cannabis Expert, Author, Motivational Speaker
- Debbie Wilson, PhD – Brain Injury/Trauma Induced Seizure patient
- Coltyn Turner – Crohn’s Disease – from wheelchair to remission
Stay tuned for more information about our upcoming conference and an updated list of speakers and programs. We are also seeking volunteers, so please let us know if you would like to get involved!